We believe that women should be the next segment for Old Spice to go after. Women spend about $2000 a year on personal hygiene. They are...

Old Spice uses the Pull promotional strategy. Within the pull strategy they use sub strategies: Advertising, sales promotion, public...

Promotion is about providing information, influencing behaviors and changing behaviors. Old Spice was able to do this through their...

So we now know some things that Old Spice is doing and what they are doing well. We know that they have a strong segmentation game when...

Purchasing Old Spice is a low involvement type of purchase. Low involvement purchases are those with the least amount of risk whereas...

How did Old Spice ressurect their brand? How do they appeal to men of all ages? What should Old Spice be doing differently or in addition...

In class we discussed positioning statements - a statement of the target segment, the name of product, the frame of reference (type of...

In trying to unmask the question of why Old Spice does what it does to certain consumer targets we have to ask ourselves some questions....

The 5 C's analysis and Differential Advantage Company: Old Spice is most known for its personel hygenie products such as deodorant, body...

When you think of Old Spice what comes to mind? Is it deodorant? Maybe it’s the kind that your grandpa uses or your dad uses? Although...